- Search by application name, demographic, keyword, company or developer

- Industry overview report

- Leaderboards and rankings of top applications: fastest growing, most monetizable, greatest reach, etc.

- Unique active users

- Age
- Gender
- Social Graph Influence
- App User Affinity
- App User Overlap

- Return users
- Page views and impression data
- Average page views per user

- New users
- Churn rates (new users to total uniques)

- CPM revenue potential
- CPA revenue potential
- Total monetization potential