Read the latest buzz
October 29, 2009 | by Rebecca Buckman
Zynga created the current top three most popular games on social networking sites like Facebook and MySpace, according to media tracker Developer Analytics.
Fall 2008 | pg 57-58 of Casual Connect Magazine Fall 2008
Well-designed social games integrate referrals directly into the core game mechanic with a compelling call-to-action. As a result, not only is it easier for a user to invite 20 friends, but the user is compelled and incentivized to do so.
October 29, 2008 | by Eric Eldon
Whether you love Facebook's new redesign or hate it, one thing is clear: The changes have not killed the developer platform, contrary to some reports. It is certainly true that some applications have lost substantial traffic, but not nearly all of them.
August 26, 2008 | by Mary Jane Irwin of Forbes
August 25, 2008 | by Bret Terill of VentureBeat
Today, the company released its first ranking of the top twenty Facebook applications, ordered by monetization potential. Its numbers are mostly consistent with VentureBeat's earlier reporting, which suggested that Mob Wars expected to make $15 million over 12 months. For comparison, Slide and RockYou, the biggest app developers on Facebook, make the list at #5 and #6 with FunSpace and SuperWall at $8,415 and $7,872, respectively. This is less than half of what Mob Wars is suggested to make.
May 28, 2008 | by GamaSutra
"Right now, some of the best monetary strategies are with virtual goods, virtual currencies. The games that can meld the strategy right into the game will do much better than the ones that can't," Charles Yong continued.

However, Jing Chen, also a co-founder of Developer Analytics, warned the panel that by "looking at the data and the games that are already there," you could see that consumers were "already happy with the games that are already there. You don't necessarily need fancy 3D graphics."
March 5, 2008 | by Fritz Nelson
"...while Google Analytics looks at Web applications, it doesn't dive into the specifics that social network developers need, like the virality ... and engagement (return users) that are crucial to these applications."
March 4, 2008 | by Sean Ammirati
"However, the thing I personally found most interesting (probably because I haven't created an app) is the fact they are also creating content - specifically case studies and interviews around Facebook applications."
March 3, 2008 | by Rachael King
"What you think will go viral probably will not, and what you think won't go viral probably will," says Jing Chen, co-founder of Developer Analytics, a new company that's developing tools to measure how viral an application's distribution has been. Developer Analytics, which rates Nagpal among the top 20 Facebook developers ...
March 3, 2008 | by Rachael King
February 19, 2008 | by Adam Ostrow
As for where dA is headed in the future, one of the company's co-founders Charles Yong shared some thoughts on how - like many commentators - he thinks the CPM model for advertising is going to eventually fade away ...
Someone with the right social graph can easily result in tens of thousands of installs, whereas a person with the wrong social graph may fetch only a few extra installs beyond their own. Hence, we believe there may be a paradigm shift in the near future as to how credit is distributed in link exchange and ultimately, advertising. As the platform matures, advertisers will slowly move from the traditional "clickthrough" strategy towards the more organic "viral referral" strategy. Hence, an advertiser should pay more for a referral by a user with 1000 friends, than a user with 3. We hope to be able to measure those values in a meaningful and accurate way."